Although the Storyz blog is mainly intended to provide updates on features and functions of our service, we do come across some interesting research etc, and will provide update on this from time to time as posted by JT Klepp, the COO of Storyz. Find below an excerpt of the latest article, “Who are the real influencers”, as well as a link to the full article.

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Lots of people on the East Coast US have been busy looking into word of mouth marketing lately. “Do Friends Influence Purchases in a Social Network?” presents and in-depth study based on Cyworld, a popular social networking site in Korea.  Cyworld is a great base to study, due to it’s abilities for members to “scrape” or copy other friends home page contents.

To learn more about the relevance this has for marketers, including some interesting facts on Twitter usage, follow this link.